The world’s only consulting detective has captivated his audience with compelling story lines. You can captivate your social media audience by following five simple steps.
Become a brand detective.
Your audience drops clues without realizing it. For example, if a status update about a sale falls flat, but an update about Sherlock gets lots of engagement, the clue is to make your voice consistent with pop culture. Filling out PEST and SWOT analyses can help you pick up on the clues your audience is giving you. A SWOT analysis helps you examine the strengths, weaknesses, opportunities, and threats concerning your business. A PEST analysis allows you to examine the political, economic, social, and technological aspects of your business. Both allow you to get to look below the surface of your business so you can be one step ahead of your audience.
SWOT analysis: http://www.businessballs.com/pestanalysisfreetemplate.htm
PEST analysis: http://www.businessballs.com/swotanalysisfreetemplate.htm
Make your audience crave your content.
Why should your target audience follow you? If you can’t answer that question, neither can your audience. Give them a reason to comment on, like, and share your status updates. Feeling disconnected from your content will cause your target audience to snub your social media presence. Give your fans a reason to beg for more content. Sherlock fans are hanging on the edge of their seats waiting for the next episode. If your fans are begging for content, you have their full attention, which you can use to your advantage. Social media is the modern day version of word of mouth. Compelling content will tremendously expand your organic reach, give your audience a reason to spread your content, and will leave them wanting more.
Think outside the box.
Sherlock is able to brand himself as a consulting detective because he has proven himself worthy of the title. Proving your expertise is essential to keeping your followers engaged. They are looking for information they can’t get anywhere else. You are the Sherlock to your audience’s Greg. Out of the box thinking will prove to your followers that you are an expert in your field. The result of Sherlock’s out of the box thinking was a brilliant plan to keep everyone he cares for alive. What will be the result of your out of the box thoughts?
Build a reliable network.
Just as Sherlock relies on his connections for information, you will come to rely on your followers and experts in your field. Your network must be chosen carefully. Buying followers will sully the reliability of your network. Build solid connections by following industry experts and commenting on and sharing relevant status updates. Always send a personalized thank you to new followers to show them that you are grateful for the connection. Consistently check for and remove spam accounts. Build your network in such a way that your followers will be proud to become brand advocates.
Create a mind palace.
Why does Moriarty live a life of crime? Why didn’t Watson turn his back on Sherlock from the beginning? Do your followers prefer funny or serious content? Memes or infographics? The answers lie in the mindset of your target. You must create a mind palace of your audience’s demographic information. You will need to access information about your audience to correctly tailor your status updates. Knowing what makes your audience tick will help you create engaging posts.
Studying Sherlock can teach you a lot about how to create and manage your social media presence. Follow in his footsteps to create a presence that will blow your competitors out of the water.