Why Do I Need Social Media?

Social media has become a vital part of every business. If you are holding out on using social media for your business, consider how the following five aspects of social media can be beneficial to your brand.

Build Brand Loyalty
Engaged followers are the best brand advocates. Build a foundation of trust by providing valuable information instead of sales pitches. Research problems that are common to your audience and provide solutions. By providing information that your audience can use, you give them a reason to keep following you and recommend your brand to their friends and family.

Customer Service
Customer service as we know it is changing. Social media provides the fast and convenient solutions customers are looking for and is becoming a viable alternative to traditional customer service. Using social media as a customer service tool allows customers to get their questions answered in a more convenient manner than a phone call. Put yourself in the shoes of your customer. Would you rather spend ten minutes on the phone with a customer service representative or send a message and move on to your next task? Your customers will appreciate the amount of time you save them by being available through social media. When your customers are spared time and effort, so are you.

Virtual Shopping
Social media allows your customers to shop from the comfort of their home. Pinterest and Instagram are great platforms to showcase products, services, details, and pricing. Your customers can make purchasing decisions at their convenience without having to drive to the store. Give your customers the in store experience 24/7 by using social media to its full potential.

Brand Management
Social media is an easy way to manage how your brand is being perceived online. It allows you to resolve issues in a timely manner and turn a bad situation into a way to prove your commitment to customer service. Social media is the modern version of word of mouth. It is important to stay on top of everything that is being said about your brand.

Brand Humanization
Your social media presence should be an extension of your brand’s personality. Each post should be as human as the person who posts it. Imagine that your audience is standing right in front of you. What reaction are you hoping to get from your post? Humanizing your social media presence allows you to connect with your audience in a way that will resonate with them. It allows your audience to see you as a trusted friend instead of just another advertiser.

A strong social media presence will lead to sales, customer loyalty, brand advocates, and so much more. Can you really afford to not have a social media presence?

Sherlock’s Social Media Lessons

 

Sherlock*image via theworldofjoeriggs.com

The world’s only consulting detective has captivated his audience with compelling story lines. You can captivate your social media audience by following five simple steps.

Become a brand detective.

Your audience drops clues without realizing it. For example, if a status update about a sale falls flat, but an update about Sherlock gets lots of engagement, the clue is to make your voice consistent with pop culture. Filling out PEST and SWOT analyses can help you pick up on the clues your audience is giving you. A SWOT analysis helps you examine the strengths, weaknesses, opportunities, and threats concerning your business. A PEST analysis allows you to examine the political, economic, social, and technological aspects of your business. Both allow you to get to look below the surface of your business so you can be one step ahead of your audience.

SWOT analysis: http://www.businessballs.com/pestanalysisfreetemplate.htm

PEST analysis: http://www.businessballs.com/swotanalysisfreetemplate.htm

Make your audience crave your content.

Why should your target audience follow you? If you can’t answer that question, neither can your audience. Give them a reason to comment on, like, and share your status updates. Feeling disconnected from your content will cause your target audience to snub your social media presence. Give your fans a reason to beg for more content. Sherlock fans are hanging on the edge of their seats waiting for the next episode. If your fans are begging for content, you have their full attention, which you can use to your advantage. Social media is the modern day version of word of mouth. Compelling content will tremendously expand your organic reach, give your audience a reason to spread your content, and will leave them wanting more.

Think outside the box.

Sherlock is able to brand himself as a consulting detective because he has proven himself worthy of the title. Proving your expertise is essential to keeping your followers engaged. They are looking for information they can’t get anywhere else. You are the Sherlock to your audience’s Greg. Out of the box thinking will prove to your followers that you are an expert in your field. The result of Sherlock’s out of the box thinking was a brilliant plan to keep everyone he cares for alive. What will be the result of your out of the box thoughts?

Build a reliable network.

Just as Sherlock relies on his connections for information, you will come to rely on your followers and experts in your field. Your network must be chosen carefully. Buying followers will sully the reliability of your network. Build solid connections by following industry experts and commenting on and sharing relevant status updates. Always send a personalized thank you to new followers to show them that you are grateful for the connection. Consistently check for and remove spam accounts. Build your network in such a way that your followers will be proud to become brand advocates.

Create a mind palace.

Why does Moriarty live a life of crime? Why didn’t Watson turn his back on Sherlock from the beginning? Do your followers prefer funny or serious content? Memes or infographics? The answers lie in the mindset of your target. You must create a mind palace of your audience’s demographic information. You will need to access information about your audience to correctly tailor your status updates. Knowing what makes your audience tick will help you create engaging posts.

Studying Sherlock can teach you a lot about how to create and manage your social media presence. Follow in his footsteps to create a presence that will blow your competitors out of the water.

Nextdoor: Your Online Neighborhood

“When neighbors start talking, good things happen.”

We network with people all over the world throughout the day, but we have lost touch with the people right outside our front door. Technology has caused us to grow apart from our community. Nextdoor uses technology to bring us back together.

The platform offered by Nextdoor allows users to create a website devoted to neighborhood activities. It encourages conversations about trustworthy services, garage sales, block parties, suspicious activities, and lost animals. Staying in touch while out of town is easy with the mobile app. 

Nextdoor encourages city entities, fire stations, and police departments to keep residents informed of activities. Over 100 cities are already working with Nextdoor to create better communities. 

Nextdoor takes social media to the next level by reminding us that in a world where we can connect to the other side of the globe in seconds, the best connection of all is our community.Image

Find out how Nextdoor can help your neighborhood by visiting nextdoor.com

Image via nextdoor.com.